Search Engine Optimization (SEO) is the act of altering or optimizing your website and its content in order that search engines deem it to be relevant and useful to a certain topic. When Surfers conduct searches on search engines they are presented with a list of results for that search term. These Searches are called Search Engine Result page (SERP), the websites that appear at the top of SERP will receive more traffic to their website from searches.
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It is the practice of optimizing individual web pages in order to rank higher and generate more relevant traffic to the website in order to improve the visibility of a webpage. It refers to both the content and HTML source code of a web page.
It refers to action taken outside of your own website to improve the ranking of the website on search engine result page (SERP).It includes link building through social bookmarking, image, audio and video submissions, guest posting, social media posting and many more.
Keyword Research is one of the most important and valuable activities in the internet marketing field. Ranking for the right keyword can predict the shifts in demand, respond to changing market conditions and change in customer’s behaviour.
SEO Competition analysis is important because it gives data regarding which tactics are working in the industry. By finding where our competitors are strongest and weakest, we can reformulate our business strategy
Content marketing consists of all marketing activities that focus on creating relevant information and sharing them. Sharing valuable information is a great way to attract an audience and to generate relevant traffic to your webpage and build a brand.
It is important to keep track of SEO activities by evaluating the performance at regular intervals of time to ensure that objectives are achieved. This can be tracked by using tools like Google Analytics and Google Search Console.