Search Engine Marketing(SEM) is the act of marketing a business using paid advertisements which appear on search engine result page. Advertisers bid on keywords that users of services such as Google and other Search Engines might enter when looking for certain products and services. These advertisements(Ads), come in a variety of formats such as Search ads, Display ads, Product Listing Ads(PLA) and Video Ads. DPM IT Solution is one of the best Search Engine Marketings Company in Delhi, India which offers advertisers the opportunity to put their ads in front of customers who are ready to make a purchase.
Pay-Per-Click(PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It is all about relevance. Users are searching for specific products and services at any given time, advertisers(Ads) can show targeted ads at this moment. It is used for all types of campaign including
Google Adwords is the platform which can be used to drive the potential customers on your website. It is the fastest and most effective way of promoting your business in front of a large audience base.
Bing ad is an ad service which provides pay-per-click advertising on Bing and Yahoo Search Engines. It is an economical advertising platform and has numerous benefits from a lack of competition, such as better ad positions and cheaper cost per click.
It is one of the fastest growing forms of advertising due to increased video consumption by the customers.it is mainly used to target shopping ads over the larger Google and its partner's network.
Facebook is the Giant Social Media Platform and its ads are purchased on an auction basis, where advertisers are charged on either clicks, impressions or actions. Its platform can be used to increase reach and brand awareness in front of a large audience base.
Youtube is a Video Search Engine, video ads are a quick, cost-effective way to display your ads in front of a large audience. The conversion rate of video ads is more compared to search ads.
Remarketing uses e-mail Ids. so, remarketing collects a users information, which is then used to send them emails related to users interest.