10 Reasons Why  Small Businesses Need A Website

9 Facts You Need To Know About Website Design & Development To Drive Conversions!!

In today’s competitive marketplace, it’s not just enough to have a digital presence. To grab an opportunity and captivate real, live, human readers, an optimized, engaging, functional and interactive website is a must.

Unfortunately, many clients have limited knowledge about Website Design and development, and more importantly, they do not have much of the idea regarding functional and intentional websites importance.

A majority of the clients are mainly concerned about the only esthetic look of the website. They still believe that the aesthetic look is sufficient to engage and attract the potential customers To deliver dividends in this digital era, a website must offer an engaging and dynamic user experience.

According to research,

  • 88% of consumers are unlikely to return to a website after one bad experience.
  • Over 46 % of consumers view a website design as a symbol of credibility – a quality that is important for brands to engage and convert potential customers into returning customers.

Essential Design Strategy:

1.Consistent Branding:

Studies indicate that branding can raise revenue by 23 per cent and a visual identity can aid in creating a brand that consumers enjoy engaging with time and again. A cohesive visual identity is simple to reproduce. The top website design utilizes a recognizable colour palette, imagery that provides value and information to users and an easy to understand navigation design. It empowers users to find the products or information, they are looking for.

YOYO Fashion E-Commerce platform is an excellent example of consistent branding and strong user design experience. Users can quickly search, easily access their cart and personal account, and easily find their way back to the homepage. This simple, clean and customer-centric design help seller's market their product, as well as it aids in great user experience.

2. Define Clear Call to Action:

As rightly said by author Nora Robert, “If you don’t go after what you want, you’ll never have it.”This is applicable to web design and development as well. Even if a customer has found their way on your website, navigation panel should prompt the user to take a desired action i.e. it should guide the user to make a purchase or avail a service.

3. Create a Consumer-Centric Website:

A website is a platform to showcase one’s products, services or expertise, so as to attract potential customers. Therefore before making any changes, developer and designer should walk through what it means to the customer's journey and user experience. Before undertaking a large scale change, consumer research should be undertaken to, understand the customer behaviour and design accordingly. A/B testing is used by most of the companies to discover the best conversion rate optimization as opposed to total implementation.

Non-Negotiable Standard Design Parameters to include in Website design and development:

1. Fast Loading:

We are living in the age of instant gratification. Customers don’t want to wait for a webpage to load. WebPages should be well optimized to reduce loading time. It can be checked using Google page speed Insight Tool.

2. Mobile Responsive:

Due to increase in handheld devices, number of mobile devices is used to access the internet. So the website should be mobile responsive.

3. Unique and Appealing Content:

Content is king on the internet and words has immense power to attract the customer. Publishing fresh, original content can engage the audience; it can deliver invaluable, long-term digital marketing results. Include a comment section in your design so that users can post their views.

4.SEO Benefits:

A web page should be optimized for both the humans and crawlers or bots. So that it assists in SEO efforts. Develop Shareable content and share across various platforms to increase user engagement and build backlinks to improve webpage ranking.

5. User-Friendly website Architecture:

It should be designed in such a way that the user can easily find the information. A well laid out navigation enhances user experience.

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6. Insight Enabled:

Analytics is a way to measure the performance of the web pages and how the user is interacting with the website content.


Thus, a well-designed website which aids the customer in finding the information easily will give a strong return on investment in the long run. DPM IT Solutions Pvt Ltd is one of the best Website Design and Digital Marketing Company which provides a one-stop solution for all your needs.